UX Research
Informing content choices through research and discovery
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Competitor Analysis
The goal of this high-level competitor analysis is to inform recommendations for improvement on the Wayfair Help Center and Returns resources, with an eye on the chatbot.
UX Research Basics Roadshow
As a content strategist at Wayfair, I recognized the need to educate stakeholders such as designers, product managers, and others in the fundamentals of UX research. To tackle this challenge, I collaborated with an internal UX research lead and developed a roadshow.